Course Introduction

• Course Purpose
• Agenda
• Learner Expectations
• Exam Overview

Discovery

• Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
• Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
• Provided a customer environment and goals, determine the viability of external systems that need to be included in the solution (I.e. POS, CRM, e-commerce, data warehouse, data source inputs).
• Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (I.e. frequency, complexity, volume of sending).
• Given a scenario that includes customer information about subscriber acquisition, management, and attrition, utilize this information to select solution components.
• Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.

Marketing Cloud Connect

• Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (I.e. Salesforce edition, list of integration users, scope user, administrator credentials).
• Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and Marketing Cloud (I.e. sending, triggered, automated).
• Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.

Account Configuration

• Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
• Determine which type of customer scenario warrants the creation of a business unit (I.e. publication types, demographic, workflow processes, and organizational structure).
• Given a scenario, troubleshoot issues regarding Reply Mail Management.
• Analyze the impact of applying Sender Authentication Package (SAP) to a business unit (I.e. link wrapping, Landing Pages, image URLs).

Reporting

• Explain how the information in data views and tracking extracts are accessed.
• Compare and contrast standard reports, data views, and tracking extracts.
• Summarize Send Logs including when/why to use it; how to create and manage.

Data Design

• Explain the various data objects in the Marketing Cloud (I.e. data extensions, list model, data retention model, publication lists, suppression lists).
• Understand available data types, retention, and template options when building a data extension.
• Understand how data is retrieved within a Relational Data Model (I.e. basic SQL).
• Given a customer scenario, recommend the appropriate import method with lists or data extensions.
• Understand the implications of a system being database of record.

Email Build

• Understand the required steps to build, test, and deploy an email based on customer requirements.
• Explain the various ways to individualize email content (I.e. AMPscript, personalization strings, Dynamic Content, Guide Template Language).
• Compare and contrast the ways to individualize content, such as: SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/ LookupRows function.
• Explain various Marketing Cloud Email technologies (I.e. Link Alias tags, Impression regions, Web Analytics Connector).

Contact Builder

• Explain the role and capabilities within Contact Builder.
• Understand how cardinality impacts data modeling.
• Summarize how to use Data Designer to incorporate data source into Contact Builder.
• Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.

Journey Builder

• Compare and contrast automation tools such as Journey Builder and Automation Studio.
• Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
• Explain the requirements for and the methods by which a contact can enter a Journey.

Course Wrap-Up

Additional course details:

Nexus Humans Salesforce Preparing for Your Salesforce Certified Marketing Cloud Consultant Exam (CRT550) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward.

This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts.

Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success.

While we feel this is the best course for the Salesforce Preparing for Your Salesforce Certified Marketing Cloud Consultant Exam (CRT550) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you.

Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

FAQ for the Salesforce Preparing for Your Salesforce Certified Marketing Cloud Consultant Exam (CRT550) Course

Available Delivery Options for the Salesforce Preparing for Your Salesforce Certified Marketing Cloud Consultant Exam (CRT550) training.

• Live Instructor Led Classroom Online (Live Online)
• Traditional Instructor Led Classroom (TILT/ILT)
• Delivery at your offices in London or anywhere in the UK
• Private dedicated course as works for your staff.

How many CPD hours does the Salesforce Preparing for Your Salesforce Certified Marketing Cloud Consultant Exam (CRT550) training provide?

The 1 day. Salesforce Preparing for Your Salesforce Certified Marketing Cloud Consultant Exam (CRT550) training course give you up to 6 CPD hours/structured learning hours. If you need a letter or certificate in a particular format for your association, organisation or professional body please just ask.

What is the correct audience for the Salesforce Preparing for Your Salesforce Certified Marketing Cloud Consultant Exam (CRT550) training?

Those already holding the Salesforce Certified Email Specialist credential with 6 months to 1 year of Marketing Cloud implementation/consulting experience, preparing to take and pass the Salesforce Certified Marketing Cloud Consultant Exam.

Do you provide training for the Salesforce Preparing for Your Salesforce Certified Marketing Cloud Consultant Exam (CRT550).

Yes we provide corporate training, dedicated training and closed classes for the Salesforce Preparing for Your Salesforce Certified Marketing Cloud Consultant Exam (CRT550). This can take place anywhere in UK including, England, Scotland, Cymru (Wales) or Northern Ireland or live online allowing you to have your teams from across UK or further afield to attend a single training event saving travel and delivery expenses.

What is the duration of the Salesforce Preparing for Your Salesforce Certified Marketing Cloud Consultant Exam (CRT550) program.

The Salesforce Preparing for Your Salesforce Certified Marketing Cloud Consultant Exam (CRT550) training takes place over 1 day(s), with each day lasting approximately 8 hours including small and lunch breaks to ensure that the delegates get the most out of the day.

Why are Nexus Human the best provider for the Salesforce Preparing for Your Salesforce Certified Marketing Cloud Consultant Exam (CRT550)?

Nexus Human are recognised as one of the best training companies as they and their trainers have won and hold many awards and titles including having previously won the Small Firms Best Trainer award, national training partner of the year for UK on multiple occasions, having trainers in the global top 30 instructor awards in 2012, 2019 and 2021. Nexus Human has also been nominated for the Tech Excellence awards multiple times. Learning Performance institute (LPI) external training provider sponsor 2024.

Is there a discount code for the Salesforce Preparing for Your Salesforce Certified Marketing Cloud Consultant Exam (CRT550) training.

Yes, the discount code PENPAL5 is currently available for the Salesforce Preparing for Your Salesforce Certified Marketing Cloud Consultant Exam (CRT550) training. Other discount codes may also be available but only one discount code or special offer can be used for each booking. This discount code is available for companies and individuals.