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Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT101)

4.6 out of 5 rating Last updated 14/11/2024   English

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Interested in available dates? Would like to book a private session of this course for your company? Or for any other queries please simply fill out the form below.


Duration

5 Days

30 CPD hours

Overview

When you complete this course, you will be able to:
Explain compliance concepts to ensure optimal deliverability.
Use tools within Marketing Cloud to uphold deliverability standards.
Utilize Email Design best practices to ensure the best customer experience.
Develop effective, relevant messages using Content Builder.
Design and test different delivery methods and options when sending an email message.
Design and execute customer journeys using automation tools within Marketing Cloud.
Differentiate the use cases for different automation activities in Automation Studio and Journey Builder.
Define fundamental data management and structure terminology.
Use data segmentation tools to create targeted emails.
Apply a simple data model concept to a real-world scenario.
Define subscriber statuses, unsubscribe methods, and preferences.
Analyze marketing campaigns using common KPIs.
Solve a common marketing problem using troubleshooting guidance.
Prioritize testing methods and tools to ensure quality control.
Explain fundamental account and sending administration.
Know where to go for more information, guidance, and support.
Describe capabilities across the platform.

Description

Start your journey to becoming a Marketing Cloud Specialist. In this 5-day, expert-led class, you will learn how to build customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way.

Course Outline
  • Introduction to Salesforce Marketing Cloud
  • Administration
  • Subscriber and Data Management
  • Email Message Design and Creation
  • Message Testing, Delivery, and Email Marketing Best Practices
  • Marketing Automation
  • Analytics and Troubleshooting
  • Summary
Additional course details:

Nexus Humans Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT101) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward.

This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts.

Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success.

While we feel this is the best course for the Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT101) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you.

Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

FAQ for the Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Course

Available Delivery Options for the Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT101) training.
  • Live Instructor Led Classroom Online (Live Online)
  • Traditional Instructor Led Classroom (TILT/ILT)
  • Delivery at your offices in London or anywhere in the UK
  • Private dedicated course as works for your staff.
How many CPD hours does the Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT101) training provide?

The 5 day. Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT101) training course give you up to 30 CPD hours/structured learning hours. If you need a letter or certificate in a particular format for your association, organisation or professional body please just ask.

What is the correct audience for the Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT101) training?

This class is designed for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed.

Do you provide training for the Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT101).

Yes we provide corporate training, dedicated training and closed classes for the Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT101). This can take place anywhere in UK including, England, Scotland, Cymru (Wales) or Northern Ireland or live online allowing you to have your teams from across UK or further afield to attend a single training event saving travel and delivery expenses.

What is the duration of the Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT101) program.

The Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT101) training takes place over 5 day(s), with each day lasting approximately 8 hours including small and lunch breaks to ensure that the delegates get the most out of the day.

Why are Nexus Human the best provider for the Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT101)?
Nexus Human are recognised as one of the best training companies as they and their trainers have won and hold many awards and titles including having previously won the Small Firms Best Trainer award, national training partner of the year for UK on multiple occasions, having trainers in the global top 30 instructor awards in 2012, 2019 and 2021. Nexus Human has also been nominated for the Tech Excellence awards multiple times. Learning Performance institute (LPI) external training provider sponsor 2024.
Is there a discount code for the Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT101) training.

Yes, the discount code PENPAL5 is currently available for the Salesforce Build and Analyze Customer Journeys using Marketing Cloud (MKT101) training. Other discount codes may also be available but only one discount code or special offer can be used for each booking. This discount code is available for companies and individuals.

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Training Insurance Included!

When you organise training, we understand that there is a risk that some people may fall ill, become unavailable. To mitigate the risk we include training insurance for each delegate enrolled on our public schedule, they are welcome to sit on the same Public class within 6 months at no charge, if the case arises.

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